Seventh Generation

Seventh Generation asked us to use social to communicate to consumers that they were joining the fight against the Tampon Tax.

CONCEPT: October 19th was National Period Day.  A perfect time for companies, women, and allies alike to raise awareness for the fight to end the Period Tax. Unlike other medical products, tampons, pads, and general menstrual care are subject to sales tax, making expensive products more expensive.  For women in low income brackets, this is a particularly big problem.

Seventh Generation is joining the conversation in the fight for Menstrual Equality.  Leveraging the “viral” nature of Twitter and the inspiring approach of Instagram, we will educate, advocate, and empower shoppers to join the movement just by shopping Seventh Generation at Publix.  For every period purchase made, Seventh Generation will donate a portion of the proceeds back to organizations leading this legislative battle.

Making menstrual care unavailable and unaffordable to women is alienating, and it further stigmatizes a natural bodily function.  Menstrual care is a basic necessity.  The tampon tax isn’t.  Period.